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Jason Ventre
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Coach Joe Sasso
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Amrik Binapal
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Barry Ghabaei
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Dan Emmett
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Andreas Zimmermann
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Jean Alexander
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Sherman P. Bastarache
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Richard B. Hayman
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Patty Brant
BUSINESS & ECONOMICS - Advertising & Promotion
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By Patrick Griffin with Kevin Flynn
So you’ve just come up with a new ad campaign. Love the spots! Too bad no one will ever see them—even worse—too bad no one cares! Why is it that so much of that stuff we immediately recognize as “advertising” is so bad? It’s not just bad—well—it sucks. The reason: even though it’s 2010, most ad agencies and the practitioners who run them are still doing things the same way as Don Draper and the guys from Sterling Cooper on Mad Men, the hit AMC series that depicts Madison Avenue in the ‘60s. The problem today? Gone are the chain-smoking, bourbon-slugging, secretary-assaulting “ad men” of the ‘60s. Newspapers and radio are dying. Commercial TV is losing its audience to subscription-based content. Today’s consumer of advertising content is mobile, prepared to DVR through commercials, and watch content on their terms online, on a hand-held device, or a Smartphone. In Pay No Attention to that Man behind the Curtain, Patrick Griffin and Kevin Flynn dissect mass media advertising at an historic crossroads and explain what no longer works. Through real-world examples and biting humor, they show how to market in ways that are both creative and smart.
FORMAT: Softcover
By Patrick Griffin with Kevin Flynn
So you’ve just come up with a new ad campaign. Love the spots! Too bad no one will ever see them—even worse—too bad no one cares! Why is it that so much of that stuff we immediately recognize as “advertising” is so bad? It’s not just bad—well—it sucks. The reason: even though it’s 2010, most ad agencies and the practitioners who run them are still doing things the same way as Don Draper and the guys from Sterling Cooper on Mad Men, the hit AMC series that depicts Madison Avenue in the ‘60s. The problem today? Gone are the chain-smoking, bourbon-slugging, secretary-assaulting “ad men” of the ‘60s. Newspapers and radio are dying. Commercial TV is losing its audience to subscription-based content. Today’s consumer of advertising content is mobile, prepared to DVR through commercials, and watch content on their terms online, on a hand-held device, or a Smartphone. In Pay No Attention to that Man behind the Curtain, Patrick Griffin and Kevin Flynn dissect mass media advertising at an historic crossroads and explain what no longer works. Through real-world examples and biting humor, they show how to market in ways that are both creative and smart.
FORMAT: Hardcover
By Sonya Swinton
Successful Advertising & Marketing To the Entertainment Industry On the Internet "The only resource you will ever need to reach millions of excited customers instantly!" Star Power: Internet Celebrity the successful guide to Advertising and Marketing on the Internet to the entertainment industry is an absolute best seller resource and a must read book for anyone who presently has an online business, organization or is contemplating one. Sonya Swinton brings her 10 years of experience in advertising & marketing management and her savvy expertise on Internet e-commerce together in one book that offers the novice as well as the experienced business professional a jump start education on doing business on the Internet with the media moguls in the exciting world of entertainment.
FORMAT: Softcover
By Irving R. Warner
This, the classic primer on fund raising, has been used as a textbook in college courses throughout the United States. Irving Warner is a columnist at the Chronicle of Philanthropy and is on the board of advisors of New York University Center for Philanthropy and Fundraising. He is an acclaimed guru in the fund raising world.
FORMAT: Softcover
By John Schneider
Over 17 Years In The Making! Written by an award winning advertising professional with over 17 years of small business marketing experience, Successful Small Business Marketing Made Easy! will show you how the real world of marketing works-minus the fluff found in many mass marketed publications. Clearly written in an easy to understand format, Successful Small Business Marketing Made Easy! is packed with important information every small business owner needs to know about marketing. Successful Small Business Marketing Made Easy! provides an easy step-by-step approach that anyone, regardless of marketing experience, can use to create a successful marketing campaign-guaranteed!
FORMAT: E-Book
By John Schneider
Over 17 Years In The Making! Written by an award winning advertising professional with over 17 years of small business marketing experience, Successful Small Business Marketing Made Easy! will show you how the real world of marketing works-minus the fluff found in many mass marketed publications. Clearly written in an easy to understand format, Successful Small Business Marketing Made Easy! is packed with important information every small business owner needs to know about marketing. Successful Small Business Marketing Made Easy! provides an easy step-by-step approach that anyone, regardless of marketing experience, can use to create a successful marketing campaign-guaranteed!
FORMAT: Softcover
By Barbara L. Bellman
Reaching Women is the condensed version of years of experience in reaching and motivating key audiences through marketing and advertising. Readers will learn why the women’s market has become a potentially lucrative business opportunity for the health industry. Using examples of actual advertising messages targeting this segment, the book explores the primary concerns, qualities and issues that influence the female consumer relative to certain kinds of products and services, specifically in the healthcare field. Since women are a diverse group of interests, attitudes, values and lifestyles, understanding the nuances of marketing to women will help identify techniques and motivators that will affect the buying behavior of this unique segment. Reaching Women explores whether men can be effective in crafting messages targeted to women; how internal marketing programs can be valuable in establishing relationships with women; the value of research for different age-related groups and more. Reaching Women should be in every marketer’s library and should serve as the basis for any program or service that wants and needs to reach the primary buyer and influencer of health care—the woman as wife, mother, or caregiver.
FORMAT: Softcover
By Pat Bryan
What was a teenager doing carrying a $10,000 oil painting on a London tram? Why did this man risk life and limb standing in the centre of a downtown intersection in Toronto in rush hour? How did the author get Red Skelton's hat? Why was this middle-aged businessman wearing a skirt and carrying a spear? Find the answers to these and other questions in Pat Bryan's lively book that lifts the lid on the hard-driving, often hilarious world of advertising.
FORMAT: Softcover
By Jeff Resnick
The Secrets of Successful Advertising eagerly await your discovery! Author Jeff Resnick unselfishly and relentlessly reveals these secrets not merely through Art or Science, but as a reflection of the People involved in the very process of rising above the many obstacles they encounter in their daily quest for the desirable but elusive end result. Chapter by chapter, he unlocks Advertising mysteries in a sometimes humorous, always heartfelt revelation of real stories about real people making real decisions in real business situations.
FORMAT: Softcover
By Said Aghil Baaghil
Discover the power of belonging along with proven marketing strategies to promote brand awareness and improve results. Said Aghil Baaghil, a marketing expert who has promoted innovative methods throughout the Persian Gulf Region and beyond, explains how developing a personal relationship with consumers can help your brand and business. Using real examples, you’ll find out how some of the most successful companies have used the five human senses to emphasize the power of belonging. Find out how this powerful approach can also work for you and your company. Along the way, you’ll learn how to build a sustainable brand as well as strategies that will give your product and/or service a better chance to belong. Key topics include: • the reach of your product and how to extend it; • the sensory and emotional content of brands; • important brand elements; • case studies of Middle Eastern errors in marketing approaches. Stop ignoring what your audience wants and start delivering. Join a marketing maven as he shares proven methods to build your credibility and achieve significantly better results using The Power of Belonging.
FORMAT: Softcover
By Said Aghil Baaghil
Discover the power of belonging along with proven marketing strategies to promote brand awareness and improve results. Said Aghil Baaghil, a marketing expert who has promoted innovative methods throughout the Persian Gulf Region and beyond, explains how developing a personal relationship with consumers can help your brand and business. Using real examples, you’ll find out how some of the most successful companies have used the five human senses to emphasize the power of belonging. Find out how this powerful approach can also work for you and your company. Along the way, you’ll learn how to build a sustainable brand as well as strategies that will give your product and/or service a better chance to belong. Key topics include: • the reach of your product and how to extend it; • the sensory and emotional content of brands; • important brand elements; • case studies of Middle Eastern errors in marketing approaches. Stop ignoring what your audience wants and start delivering. Join a marketing maven as he shares proven methods to build your credibility and achieve significantly better results using The Power of Belonging.
FORMAT: Hardcover
By Eric Clark
Revealing, amusing and packed with inside information, The Want Makers is an eye-opening look at the advertising industry and how it hones the powers of persuasion. Pervasive, global and ever-growing, advertising affects the whole of our lives— the toys our children demand, the TV shows we watch, the cars we drive, the drugs our doctors prescribe, the candidates we vote for—and the promises those candidates make. Insiders, including the heads of top agencies, motivational psychologists, research gurus and giant advertisers, offer candid insights and often startling information into what they do—and how and why.
FORMAT: Softcover
By Tim Manners
"The people who have the best fame are those who have their name on stores. The people with very big stores named after them are the ones I'm really jealous of." -Andy Warhol "Swim upstream. Go the other way. Ignore the conventional wisdom." -Sam Walton What's So Cool About Retail? Television advertising may dominate marketing's awards programs, and new media its flavor-of-the-month hyperbole. But it is retail that truly is the coolest platform for building brands today. The reason is simple: The retail store is the only medium in which marketing and sales can happen simultaneously. Meaning: Retail is not only bursting with creative marketing potential, it is also inherently accountable for sales results. In Cool News About Retail: From Warhol to Wal-Mart, Tim Manners of Reveries Magazine tells 92 stories about innovative retailers, and shines a light on the sales and marketing opportunities they present.
FORMAT: Softcover
By Robert S. Menchin
No Description Available.
FORMAT: Softcover
By Alvin H. Reiss
A lively, one-of-its-kind compendium of the most imaginative new concepts, tested ideas and case hstories of programs and promotions that make money and win audiences for cultural organzations and projects of every kind.
FORMAT: Softcover
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