-
Jason Ventre
-
Coach Joe Sasso
-
Amrik Binapal
-
Barry Ghabaei
-
Dan Emmett
-
Andreas Zimmermann
-
Jean Alexander
-
Sherman P. Bastarache
-
Richard B. Hayman
-
Patty Brant
BUSINESS & ECONOMICS - Marketing
|
Sort By:
|
|
Products per Page:
|
|
By Patrick Griffin with Kevin Flynn
So you’ve just come up with a new ad campaign. Love the spots! Too bad no one will ever see them—even worse—too bad no one cares! Why is it that so much of that stuff we immediately recognize as “advertising” is so bad? It’s not just bad—well—it sucks. The reason: even though it’s 2010, most ad agencies and the practitioners who run them are still doing things the same way as Don Draper and the guys from Sterling Cooper on Mad Men, the hit AMC series that depicts Madison Avenue in the ‘60s. The problem today? Gone are the chain-smoking, bourbon-slugging, secretary-assaulting “ad men” of the ‘60s. Newspapers and radio are dying. Commercial TV is losing its audience to subscription-based content. Today’s consumer of advertising content is mobile, prepared to DVR through commercials, and watch content on their terms online, on a hand-held device, or a Smartphone. In Pay No Attention to that Man behind the Curtain, Patrick Griffin and Kevin Flynn dissect mass media advertising at an historic crossroads and explain what no longer works. Through real-world examples and biting humor, they show how to market in ways that are both creative and smart.
FORMAT: Softcover
By Patrick Griffin with Kevin Flynn
So you’ve just come up with a new ad campaign. Love the spots! Too bad no one will ever see them—even worse—too bad no one cares! Why is it that so much of that stuff we immediately recognize as “advertising” is so bad? It’s not just bad—well—it sucks. The reason: even though it’s 2010, most ad agencies and the practitioners who run them are still doing things the same way as Don Draper and the guys from Sterling Cooper on Mad Men, the hit AMC series that depicts Madison Avenue in the ‘60s. The problem today? Gone are the chain-smoking, bourbon-slugging, secretary-assaulting “ad men” of the ‘60s. Newspapers and radio are dying. Commercial TV is losing its audience to subscription-based content. Today’s consumer of advertising content is mobile, prepared to DVR through commercials, and watch content on their terms online, on a hand-held device, or a Smartphone. In Pay No Attention to that Man behind the Curtain, Patrick Griffin and Kevin Flynn dissect mass media advertising at an historic crossroads and explain what no longer works. Through real-world examples and biting humor, they show how to market in ways that are both creative and smart.
FORMAT: Hardcover
By Gini Graham Scott, Gini G Scott, Scott Waxman Agency Scott Waxm
Personal selling is still the key to success in direct sales, multi-level marketing, and network marketing, even with the Internet and e-commerce. STRIKE IT RICH IN PERSONAL SELLING provides the tips and techniques on how you can use this approach effectively to get to the top and stay there. It emphasizes committing your efforts to one or two carefully chosen companies and how to choose them, rather than falling prey to the number one success breaker—trying to work with too many sales programs or jumping from company.
FORMAT: Softcover
By Bill Nissim
What is a brand advocate and how do you become one? Author Bill Nissim answers these questions and shows you how to become a successful brand advocate in the strategy-driven workbook, The Brand Advocate. In each chapter, Nissim unveils the essentials of branding while encouraging you to reflect on your current situation. More importantly, the book compels you to actively respond to his questions by means of an interactive approach. Nissim takes his accumulated professional experience and education in this field and condenses it into building blocks that help you create a powerful brand strategy for your organization. Topics include: - The basics of branding
- Branding essentials
- Market analysis
- Traps and pitfalls
- ROI and other brand metrics
- And much more!
In order to be successful, companies must elevate branding to a strategic position within the organization. The Brand Advocate will guide you through the steps of building a successful brand.
FORMAT: Softcover
By Bill Nissim
What is a brand advocate and how do you become one? Author Bill Nissim answers these questions and shows you how to become a successful brand advocate in the strategy-driven workbook, The Brand Advocate. In each chapter, Nissim unveils the essentials of branding while encouraging you to reflect on your current situation. More importantly, the book compels you to actively respond to his questions by means of an interactive approach. Nissim takes his accumulated professional experience and education in this field and condenses it into building blocks that help you create a powerful brand strategy for your organization. Topics include: - The basics of branding
- Branding essentials
- Market analysis
- Traps and pitfalls
- ROI and other brand metrics
- And much more!
In order to be successful, companies must elevate branding to a strategic position within the organization. The Brand Advocate will guide you through the steps of building a successful brand.
FORMAT: E-Book
By Terrence Thomas
"Imagine Earning up to $100,000 a year and more from home-all by mail! Yes, it is possible. I know because I've done it and have helped many other people do it as well. That is the purpose of this book-to give YOU the knowledge and skills needed to start your own thriving mail order business, right from the comfort of your own home! This book is designed to be educational and fun. So please, enjoy and good luck in all your endeavors."
FORMAT: Softcover
By Gini Scott
However you do it, how you write your initial query is the key to success. This is what gets your e-mail query opened and read. Then, this initial impression shapes the way your project is considered. SELL YOUR BOOK, SCRIPT OR COLUMN will help you write a powerful query letter, drawing on my experience of over four years of writing queries for over 900 clients, as well as writing my own successful queries leading to sales of over a dozen books and options on a dozen scripts and TV projects. The book includes articles on writing good query letters, guidelines to write your own letter, and samples of letters I have written that led to high responses and resulted in deals in different industries. The first section provides general tips on pitching your material, writing a good query, and formatting it for an e-mail query, which is different from sending a postal query. It includes articles about whether to directly contact the publishers, editors, producers, and production companies or seek an agent to represent you. The next sections feature guidelines for writing a query for books, articles, columns, and screenplays. The basic principles are the same from industry to industry. The last section includes some sample letters, organized by industry. You'll find this information invaluable in knowing how to best make that all important connection. Then, when you are ready to make those connections, you can send out your own query letter or use a query service, such as PublishersAndAgents or ScreenplayWritersConnection to help.
FORMAT: Softcover
By August Specht II
Tired of losing deals, getting hung up on, missing quota, working a lousy territory, and meeting the wrong prospects? This book will turn these into your competitor's problems, and they will no longer be yours. - Significantly increase your close ratio
- Structure a revenue-rich territory
- Select a winning strategy of differentiation
- Utilize the latest technologies and Web sites to increase sales
- Write compelling letters and close appointments with actual decision makers
- Reduce sales cycle time
- Establish credibility at the C level
- Out position your competition
These proven techniques will enable you to exceed all of your professional and personal goals. Do not put off your dreams any longer. "August has certainly lived what he writes about. As one of the most successful salespeople in one of MCI's top branches, August had the opportunity to practice what he is 'preaching'. And I can say he had a very successful practice."
-Jim Smithberger-Sales Vice President of Staff Leasing, Sales Director MCI, Worldcom, Sales Management, AT&T and Notre-Dame Football All American and NFL player
FORMAT: E-Book
By August Specht II
Tired of losing deals, getting hung up on, missing quota, working a lousy territory, and meeting the wrong prospects? This book will turn these into your competitor's problems, and they will no longer be yours. - Significantly increase your close ratio
- Structure a revenue-rich territory
- Select a winning strategy of differentiation
- Utilize the latest technologies and Web sites to increase sales
- Write compelling letters and close appointments with actual decision makers
- Reduce sales cycle time
- Establish credibility at the C level
- Out position your competition
These proven techniques will enable you to exceed all of your professional and personal goals. Do not put off your dreams any longer. "August has certainly lived what he writes about. As one of the most successful salespeople in one of MCI's top branches, August had the opportunity to practice what he is 'preaching'. And I can say he had a very successful practice."
-Jim Smithberger-Sales Vice President of Staff Leasing, Sales Director MCI, Worldcom, Sales Management, AT&T and Notre-Dame Football All American and NFL player
FORMAT: Softcover
By Heidi Vaughan
“Heidi Vaughan's account of her family's expatriate experience in Norway will give anyone thinking about doing an overseas assignment a real and sincere look at life as a foreigner far from home. In Diary of an Oil Expat Family, Vaughan takes the reader through her family's first year away, using a lighthearted approach to the very serious subject of foreign living. Diary offers honest insight into the ups, downs and shocks of expat life and will be of tremendous use for anyone contemplating a move abroad.”
—Robin Pascoe, expatexpert.com, author of Culture Shock! A Wife’s Guide, Culture Shock! A Parent’s Guide, and Homeward Bound
FORMAT: Softcover
By Mark Ramsey
Radio is on the verge all right, but on the verge of what? Are we on the cusp of a new renaissance, a time of unprecedented excitement and opportunity? Or are we headed, as some naysayers argue, towards an industry-wide twilight? Making Waves argues that it's the former, not the latter. This book can help any broadcaster navigate a digital wonderland of infinite choice and endless competition. Dive in. The water's fine. Let's make some waves. Foreword by Greater Media CEO Peter Smyth.
FORMAT: Softcover
By Mark Ramsey
Radio is on the verge all right, but on the verge of what? Are we on the cusp of a new renaissance, a time of unprecedented excitement and opportunity? Or are we headed, as some naysayers argue, towards an industry-wide twilight? Making Waves argues that it's the former, not the latter. This book can help any broadcaster navigate a digital wonderland of infinite choice and endless competition. Dive in. The water's fine. Let's make some waves. Foreword by Greater Media CEO Peter Smyth.
FORMAT: E-Book
By John Schneider
Over 17 Years In The Making! Written by an award winning advertising professional with over 17 years of small business marketing experience, Successful Small Business Marketing Made Easy! will show you how the real world of marketing works-minus the fluff found in many mass marketed publications. Clearly written in an easy to understand format, Successful Small Business Marketing Made Easy! is packed with important information every small business owner needs to know about marketing. Successful Small Business Marketing Made Easy! provides an easy step-by-step approach that anyone, regardless of marketing experience, can use to create a successful marketing campaign-guaranteed!
FORMAT: E-Book
By John Schneider
Over 17 Years In The Making! Written by an award winning advertising professional with over 17 years of small business marketing experience, Successful Small Business Marketing Made Easy! will show you how the real world of marketing works-minus the fluff found in many mass marketed publications. Clearly written in an easy to understand format, Successful Small Business Marketing Made Easy! is packed with important information every small business owner needs to know about marketing. Successful Small Business Marketing Made Easy! provides an easy step-by-step approach that anyone, regardless of marketing experience, can use to create a successful marketing campaign-guaranteed!
FORMAT: Softcover
By Barbara L. Bellman
Reaching Women is the condensed version of years of experience in reaching and motivating key audiences through marketing and advertising. Readers will learn why the women’s market has become a potentially lucrative business opportunity for the health industry. Using examples of actual advertising messages targeting this segment, the book explores the primary concerns, qualities and issues that influence the female consumer relative to certain kinds of products and services, specifically in the healthcare field. Since women are a diverse group of interests, attitudes, values and lifestyles, understanding the nuances of marketing to women will help identify techniques and motivators that will affect the buying behavior of this unique segment. Reaching Women explores whether men can be effective in crafting messages targeted to women; how internal marketing programs can be valuable in establishing relationships with women; the value of research for different age-related groups and more. Reaching Women should be in every marketer’s library and should serve as the basis for any program or service that wants and needs to reach the primary buyer and influencer of health care—the woman as wife, mother, or caregiver.
FORMAT: Softcover
|