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BUSINESS & ECONOMICS - Reference
 
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  1234   [NEXT > >] Displaying 1 to 15 of 54
By Chris Vogl
The Marketing Yellow Pages contains online marketing and business resources to help small businesses succeed. It provides concise descriptions of resources used to market products and services locally, regionally, nationally, and internationally.

The resource descriptions are written for small business owners, individuals, and marketing personnel. Technical jargon and industry specific terminology has been minimized to make this guide useful to a broad audience. Each description was written to help marketers understand the products being offered without them having to spend a lot of time doing research.

The resources listed will provide you with a comprehensive overview of online marketing resources. This guide will save you numerous hours of searching. You'll be able find the resources you need when you need them. It will help you locate top marketing and business resources in a matter of hours, not days.

You'll have insight into products and services that many business owners know little about. This guide will help you understand the products and services commonly used by small businesses to market products and services.

Each new edition will contain additional resources and improved descriptions. The Marketing Yellow Pages will continue to be about the same thing: marketing and business resources to help small businesses succeed.


FORMAT: Softcover
OUR PRICE:
$20.95
By Neal Middleton

People do not generally describe their reason for being in the roofing business by saying, "It's fun, exciting, and I really love helping people." They do it because there is a demand for it and because they can make money doing it.

Sometimes, if they do almost everything right, they can make a lot of money doing it. Sometimes, if they do almost everything right, they can lose their shirts. Likewise, either of those results can occur when they do almost everything wrong. It's a perplexing business.

In the uniquely entertaining guide The Business of Re-Roofing: An Owner's Manual, author Neal Middleton provides a clear, concise roadmap for long-term success in the roofing business.

The formula Middleton outlines in The Business of Re-Roofing: An Owner's Manual is valid, tested, and proven in a variety of circumstances, from the fast-paced and highly competitive marketplace of the Washington, D.C. Metro area, to small markets like Stroudsburg, PA. It's not a theory, or a speculation, or a hypothesis. It simply works-and it can help you create a successful re-roofing business!


FORMAT: E-Book
OUR PRICE:
$6.00
By Neal Middleton

People do not generally describe their reason for being in the roofing business by saying, "It's fun, exciting, and I really love helping people." They do it because there is a demand for it and because they can make money doing it.

Sometimes, if they do almost everything right, they can make a lot of money doing it. Sometimes, if they do almost everything right, they can lose their shirts. Likewise, either of those results can occur when they do almost everything wrong. It's a perplexing business.

In the uniquely entertaining guide The Business of Re-Roofing: An Owner's Manual, author Neal Middleton provides a clear, concise roadmap for long-term success in the roofing business.

The formula Middleton outlines in The Business of Re-Roofing: An Owner's Manual is valid, tested, and proven in a variety of circumstances, from the fast-paced and highly competitive marketplace of the Washington, D.C. Metro area, to small markets like Stroudsburg, PA. It's not a theory, or a speculation, or a hypothesis. It simply works-and it can help you create a successful re-roofing business!


FORMAT: Softcover
OUR PRICE:
$20.95
By Irving R. Warner
This, the classic primer on fund raising, has been used as a textbook in college courses throughout the United States. Irving Warner is a columnist at the Chronicle of Philanthropy and is on the board of advisors of New York University Center for Philanthropy and Fundraising. He is an acclaimed guru in the fund raising world.
FORMAT: Softcover
OUR PRICE:
$15.95
By Charles Addo

A case study textbook on corporate mergers and acquisitions.

  • It offers a concise and analytical case study in corporate mergers and acquisitions, complete with researched testimonies and prepared statements of the major deal players before the U.S. Senate Subcommittee on the Judiciary.
  • It quickly answers the what, who, how, and why questions of corporate mergers and acquisitions through actual case study without being sidetracked into the vast expanse of the intriguing subject.
  • A must read book for the student of the subject.

    The author holds a BS degree from Mercy College, and an MBA degree from Long Island University, all in New York, USA.

FORMAT: Softcover
OUR PRICE:
$13.95
By Tamara Dorris
Whether you are new to the real estate industry or already established, this book can make you more effective in your business. Seasoned real estate professionals,including agents, brokers, leadership, and affiliates from all over the country, have provided their valuable insight and assistance to help anyone obtain success in real estate sales. From education, designations, technology, to the best kinds of brokers, overcoming client obstacles, to managing money and staying inspired, this book covers it all! Now the entering or maintaining a successful career in real estate sales is easier than ever!

Includes comprehensive workbook.

FORMAT: Softcover
OUR PRICE:
$18.95
By John E. Maher

This book is a concise statement of what economics is, what it is not, and how it may be applied to a variety of problems. It shows connections between economics and other social sciences and contains questions that give the reader a guide toward understanding the discipline.


FORMAT: Softcover
OUR PRICE:
$17.95
By Michael Coval

The stock market is a consistently evolving machine. A Trader On Wall Street shows the hidden secrets of both the market makers and specialists. Do you know why Amateur Hour can be the most profitable trading time of the day? Or how you can locate and trade the same stocks that were being picked up by the thousands from multimillion-dollar funds?

Learn the rules that stock market insiders have been using on a daily basis to profit off of your account. Inside this book you will discover: What is required to take consistent profits from the market.

Simple easy to use strategies to be used everyday no matter which way the markets are moving.

Which two strategies you can use on a daily basis to profit 500 dollars in the first few minutes of the day.

How to read a market open and much, much more.

This book was designed for those interested in increasing their profits in today's volatile markets. Don't be left behind. Learn the veiled rules from A trader On Wall Street.


FORMAT: Softcover
OUR PRICE:
$19.95
By Bartholomew Henderson
To remain current there is not a line or middle manager in government or private enterprise who can afford not to have read this book. The work provides a comprehensive list of 'Red Flags' or warning signs of possible fraud presence in an organization with the Red Flag module containing in excess of 70 red flags and 400 investigation protocols to detect and investigate corporate fraud or ethics abuse.To remain current there is not a line or middle manager in government or private enterprise who can afford not to have read this book. The work provides a comprehensive list of 'Red Flags' or warning signs of possible fraud presence in an organization with the Red Flag module containing in excess of 70 red flags and 400 investigation protocols to detect and investigate corporate fraud or ethics abuse. Described by some as controversial and others brilliant the work brings the topic alive. Covering diverse issues ranging from Securities Fraud to Corporate Governance and Standards and Practices in the Audit profession the author tackles what he terms a decline in Corporate Morality head on.
FORMAT: Softcover
OUR PRICE:
$35.95
By Joseph L. Dineen
Easily read, quick reference book for the executive, manager or supervisor who needs to have some insight into solving the question of "How do I get this job done through PEOPLE and not have to do it myself?"
FORMAT: Softcover
OUR PRICE:
$8.95
By G. ROBERT MICHAELIS
This book was written as an exercise in doing things “quick & dirty”. In all, it took approximately five or six hours of writing and one hour to put it all together, qualifying this as truly a “quick & dirty” work. What to do and what not to do are included along with some examples of products that lend themselves to being considered as quick and dirty products. There is also a chapter on risks and rewards to ponder when contemplating doing something quick and dirty.

The book may be universally used by any business in any field, large, or small. Employees need to know both how and when to do things “quick & dirty”. Human Resources should have a half dozen or more copies on hand, especially for new hires. Project managers, if not each employee, should also have a copy to use for reference and as an example of what is expected when something is to be done “quick & dirty”. It is hoped that you find the book amusing, yet briefly accurate and marginally informative.

There is no doubt in my mind that you will be required to do something “quick & dirty” at some point in your career. This book should help you be successful in doing or avoiding doing things “quick & dirty”.
FORMAT: Softcover
OUR PRICE:
$9.95
By Arshad Khan
This book contains 501 stock market lessons, guidelines and tips, which are grouped by various topics such as buying, selling, planning and research, picking winning characteristics, company analysis, valuation, price/earnings ratio, price performance, market behavior, technical analysis, monitoring the economy, miscellaneous tips and common mistakes to avoid.

Novice as well as experienced investors will find this book useful, which is easy to read and follow because each tip is short, to the point, and grouped together with other tips that address the same topic. Therefore, an investor desirous of looking up tips on a specific subject, such as market behavior, will be able to find them in one place-in one chapter.

The tips in this book provide a high level, summarized, overview. Therefore, it is ideally suited for refreshing the basic principles and rules of stock market investing. Hence, investors who desire to gain an in-depth knowledge of stock market investing are referred to the author's previously published book, "Stock investing for everyone: Tools for investing like the pros".

FORMAT: Softcover
OUR PRICE:
$21.95
By David Skocik MA APR
Dave Skocik holds a masters degree in communication and is nationally accredited by the Public Relations Society of America, for which he's served as a state chapter president, eastern region district representative, and as a national educational committee member.

His 25 years experience in public relations working with diverse audiences is broad and includes 11 years as an executive director of college relations and assistant professor of communication, in addition to owing a private PR consulting business in Dover, Delaware.

Dave has also served in the military as a journalist and public affairs specialist. In January 2005 he was chosen as the military parade announcer for the Presidential reviewing stand at President Bush's inauguration.

Experienced in electronic media, he has been a radio announcer and has co-produced and hosted an award-winning TV quiz show for Delaware high school students since 1987.

Perhaps most relevant to his readers is that he's been a contractor and understands the challenges involved with running a small business and working with the public.

FORMAT: Softcover
OUR PRICE:
$13.95
By David Skocik MA APR
Dave Skocik holds a masters degree in communication and is nationally accredited by the Public Relations Society of America, for which he's served as a state chapter president, eastern region district representative, and as a national educational committee member.

His 25 years experience in public relations working with diverse audiences is broad and includes 11 years as an executive director of college relations and assistant professor of communication, in addition to owing a private PR consulting business in Dover, Delaware.

Dave has also served in the military as a journalist and public affairs specialist. In January 2005 he was chosen as the military parade announcer for the Presidential reviewing stand at President Bush's inauguration.

Experienced in electronic media, he has been a radio announcer and has co-produced and hosted an award-winning TV quiz show for Delaware high school students since 1987.

Perhaps most relevant to his readers is that he's been a contractor and understands the challenges involved with running a small business and working with the public.

FORMAT: E-Book
OUR PRICE:
$6.00
By Arnold Clickstein
Full of innovative ideas and helpful resources, Cardinal Principles of Governance is a valuable exploration of the steps that governing boards need to take to strengthen their nonprofit organizations. Beginning with an introduction to the size of the nonprofit sector in the United States and outlining its economic impact, author Arnold Clickstein provides direction and guidance on developing key strategies for nonprofit organizations.

Clickstein briefly explores the evolution of the nonprofit sector, from the days of our Founding Fathers to the current Senate Select Committee on Finance, which is crafting new federal regulations. He points out the sharp distrust of the nonprofit sector that arose after 9/11 and the corporate scandals of the early 2000s. A number of high-profile cases involving nonprofits, including that of the American Red Cross, illustrate the extent of the problem. Clickstein also demonstrates the importance of nonprofits acquiring a sense of historical place and helps boards understand and assume their fiduciary, strategic, ethical, and issue-engaged responsibilities.

With more than thirty years of experience in the nonprofit industry as a student, teacher, board member and leader, Clickstein is well qualified to show you how to improve governance and create a shared vision for your nonprofit organization.


FORMAT: Softcover
OUR PRICE:
$17.95
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