• your store has hit a plateau that you can’t seem to overcome; • your marketing dollars aren’t getting the job done; • your store gets many browsers but few buyers; • your customers are not finding what they want at your store.

Richard L. Gordon, an expert retailer and marketer, relies on concise case studies and decades of experience to show what works. With him as your guide, you’ll find out how to hire the best employees, deliver excellent customer service, and build your brand and business to new heights.

Don’t trust the success of your business to a manager or employees who haven’t delivered results. When you take control of your store and equip yourself with solid, tested strategies, you’ll end up with A Line Out the Door.

“… filled with ideas and strategies that any specialty retailer could us if they want to take their store to the next level. Rich Gordon truly understands the strategies and concepts that are so necessary to excel as a retailer in today’s environment. If you want to be taken seriously as a retailer today, read it and by all means act on what you learn!”
—Maxine Clark, CEO of Build-A-Bear

• your store has hit a plateau that you can’t seem to overcome; • your marketing dollars aren’t getting the job done; • your store gets many browsers but few buyers; • your customers are not finding what they want at your store.

Richard L. Gordon, an expert retailer and marketer, relies on concise case studies and decades of experience to show what works. With him as your guide, you’ll find out how to hire the best employees, deliver excellent customer service, and build your brand and business to new heights.

Don’t trust the success of your business to a manager or employees who haven’t delivered results. When you take control of your store and equip yourself with solid, tested strategies, you’ll end up with A Line Out the Door.

“… filled with ideas and strategies that any specialty retailer could us if they want to take their store to the next level. Rich Gordon truly understands the strategies and concepts that are so necessary to excel as a retailer in today’s environment. If you want to be taken seriously as a retailer today, read it and by all means act on what you learn!”
—Maxine Clark, CEO of Build-A-Bear

• detailed case studies about how he’s uncovered internal and external thefts; • issues that all retail businesses must focus on to reduce losses; • ways to deter employees and customers from stealing; • tips on cutting costs when investigating crimes; • five secrets to a successful loss prevention career.

He also shares how the STINOR Method Loss Prevention can reduce shoplifting and employee theft by up to 95 percent. This method has been used for more than fifteen years by thousands of retailers and restaurants. In addition, you’ll learn how to focus on problem areas such as bathrooms and fitting rooms.

By thinking like a thief and equipping yourself with the knowledge of a longtime loss prevention professional, you’ll benefit from Secrets of a Successful Loss Prevention Career.

• detailed case studies about how he’s uncovered internal and external thefts; • issues that all retail businesses must focus on to reduce losses; • ways to deter employees and customers from stealing; • tips on cutting costs when investigating crimes; • five secrets to a successful loss prevention career.

He also shares how the STINOR Method Loss Prevention can reduce shoplifting and employee theft by up to 95 percent. This method has been used for more than fifteen years by thousands of retailers and restaurants. In addition, you’ll learn how to focus on problem areas such as bathrooms and fitting rooms.

By thinking like a thief and equipping yourself with the knowledge of a longtime loss prevention professional, you’ll benefit from Secrets of a Successful Loss Prevention Career.

• detailed case studies about how he’s uncovered internal and external thefts; • issues that all retail businesses must focus on to reduce losses; • ways to deter employees and customers from stealing; • tips on cutting costs when investigating crimes; • five secrets to a successful loss prevention career.

He also shares how the STINOR Method Loss Prevention can reduce shoplifting and employee theft by up to 95 percent. This method has been used for more than fifteen years by thousands of retailers and restaurants. In addition, you’ll learn how to focus on problem areas such as bathrooms and fitting rooms.

By thinking like a thief and equipping yourself with the knowledge of a longtime loss prevention professional, you’ll benefit from Secrets of a Successful Loss Prevention Career.

Retail sales are a vital part of salon services, but many salon professionals cite a host of reasons why they don’t sell: I’m not trained to sell. I’m not sure which products to offer. Selling retail only helps the salon owner. I don’t have time to sell.

In Completing the Service, author Sheila J. Cline-Bass presents a fun and informational program designed to change the way you view salon retail sales and help you understand the impact retailing can have on your economic success. Employing a “keep it simple” approach, Cline-Bass helps you learn the power, procedure, and profit potential of retails sales by exploring all facets of the business, including

The approach presented in Completing the Service can help you substantially increase your retail sales and thereby increasing your personal income, salon profits, and client retention.

Retail sales are a vital part of salon services, but many salon professionals cite a host of reasons why they don’t sell: I’m not trained to sell. I’m not sure which products to offer. Selling retail only helps the salon owner. I don’t have time to sell.

In Completing the Service, author Sheila J. Cline-Bass presents a fun and informational program designed to change the way you view salon retail sales and help you understand the impact retailing can have on your economic success. Employing a “keep it simple” approach, Cline-Bass helps you learn the power, procedure, and profit potential of retails sales by exploring all facets of the business, including

The approach presented in Completing the Service can help you substantially increase your retail sales and thereby increasing your personal income, salon profits, and client retention.