Check the Gs
  
Check the Gs
The True Story of an Eclectic American Family and Their Wacky Family Business
Published:
3/21/2011
Format:
E-Book (available as PDF, ePub, and Mobi files) What's This
Pages:
288
ISBN:
978-1-45029-859-9
Print Type:
B/W

At an age when most kids are just getting rid of the training wheels on their bicycle, Ray Shasho entered into a crazy world of secret lingo and bullying sales tactics at the Chin Lung Art Gallery, his father’s retail store on the corner of Thirteenth and F Street in Washington, DC. Check the Gs is the true story of how this bizarre family business changed his world forever.

Raised by a Cuban Catholic mother and Syrian Jewish father, Shasho made his first sale at the age of six and never looked back. Life in the family business (and in the Shasho family) was never boring. From FBI interrogations to angry mobs, each new day at the Chin Lung Art Gallery brought with it new adventures.

Check the Gs tells a story for everyone who is proud of their family and heritage but not afraid to laugh at its many eccentricities, and for anyone who has ever worked in retail and experienced its humorous situations and misadventures.

Preview coming soon.
At the age of six years old, Ray Shasho began learning, in a most unconventional way, about the ‘art of selling’ at his father’s retail store in Washington D.C., and although the store was called ‘Chin Lung Art Gallery,’ it was predominately a retail electronics/souvenir store, and nobody that worked there was of Chinese heritage. Ray left the family business to attend a CBS owned broadcasting school in Ft Lauderdale, Florida. After graduating, Ray became a deejay, while known as ‘Ray Richards’ across the airwaves on several popular Top 40 Radio stations. After his stint in radio, Shasho became an entrepreneur in electronics. Ray opened his own cutting-edge retail electronic businesses inside the JW Marriott hotel lobby on Pennsylvania Avenue in Washington, DC. Since the age of six, Shasho had witnessed all the technological advancements firsthand and how it affected the consumer and the music industry, from early transistor radios, record players, reel to reel tape recorders, cassette and eight track tape players, walkmans, CD players to MP3’s. Some of Ray’s clients included … Politicians, Ambassadors, National Press clients, and celebrities such as … Chuck Norris, James Mason, Ted Williams, Alex Haley, Art Buchwald, Dick Gregory, Dionne Warwick, John Candy, Jon Voight and General Colin Powell. Seven years later, and during a horrendous recession, Shasho opened a full-service Dry-Cleaning plant in Prince Frederick, Maryland. One of Ray’s favorite customers was Author Tom Clancy. After he sold the business, Ray entered the financial world, becoming a branch manager, commercial and mortgage lender with four of the largest banks in the U.S. Thirteen years later, frustrated with the corporate world and dealing with one of the worst recessions in our country’s history, Shasho decided to begin writing about his wild and crazy experiences of working in the family business. After releasing his first novel …Shasho became a freelance music journalist covering concerts and music events around the Tampa Bay area. He then decided to take a crack at interviewing some of the rock music legends that he idolized all of his life. To date, Ray has interviewed over 150 music legends and is featured on music artist’s websites worldwide. Shasho’s next book will discuss the state of the music industry and spotlight all the music legends he has interviewed over the past five years. Ray has been happily married to his wife Sharon for 32 years; he has two children and is a new Grandpa.
Ray Shasho has quite a memory, especially when it comes to what songs played on the radio during important times throughout his youth. Combining his nostalgic recant of Billboard’s Top 100, like some infomercial for a Time-Life Oldies CD collector’s set, along with his detailed whimsical recollections while growing up, and you have the “soundtrack ” for a truly enjoyable story called Check the Gs: The True Story of an Eclectic American Family and Their Wacky Family Business.



Spiraling like a 33 rpm vinyl record around his father’s retail gift store in Washington DC, a block away from the White House, Ray began his career at the age of 6 (going on 16), when he put down the Windex and paper towels to sell a pair of shades to his first customer. “Ale-Say,” Pig Latin for “sale,” was said by the guy’s comical and secretive comments hollered around the store owned by his dad and his uncle ~ both identical twins. Between Cuban slang, Spanish, mathematical pricing algorithms, made up words, and yes, “Ig-Pay Atin-Lay,” the atmosphere in the store was as clouded with unrevealed slang to thwart customers’ understanding the pricing of merchandise as the perpetual second-hand smoke laid a fog from the owner’s cigars. What a tumultuous time in this country’s history. The babies were booming, the racial tensions post Kennedy’s and Martin Luther King’s assassinations threw the USA into a riot driven country. However the dollar had value. The store had radios, TVs, cameras, binoculars, rings and jewelry, souvenirs and “you name it” all stocked behind sparkling clean glass cabinets, with shelves higher than can be reached without a ladder and items displayed in the front window precisely as a masterpiece of jigsaw placement.



Ray, raised by a Cuban Catholic mother and a Syrian Jewish father was 100% street smart. What impressed me most was when Ray was older, so did his style of writing change into a more mature written voice. For example, his early years, the first third of Check the Gs, had observations as seen through a kid’s perspective. I actually felt a kid was narrating the story in first person! Yet as Ray matured, his storytelling had more to do with his meeting all sorts of people, falling in love, but still selling gadgets, and making a PR (profit).



Ray Shasho is a product of the second half of the 20th century, made in the USA from parts around the world, and within him is every trend in music, television, politics and culture contributing to his philosophical and comically analytical reflections collected in his fine book of memories. I found Check the Gs to be pure entertainment, fantastic fun and a catalyst to igniting so many memories of my own life, as I too am within a few years of Ray. So to all, I say if you have a bit of grey hair (or no hair), buy this book! It’s a great gift for your “over-the-hill” friends, or for their kids, if they are the history buffs of younger generations trying to figure out why we are the way we are.











Gary Sorkin 
 
 


Buy This Book
E-Book
Price $.99
Perfect Bound Softcover
Price $20.95
Dust Jacket Hardcover
Price $30.95
Share Print E-mail
 
facebook   twitter   Website